Answer: Being different.
There are plenty of talented developers out there, and we are one of them. With so much choice, customers want value. Today, companies need to commit to value based marketing and proposal strategies in order glow brighter then the competition. Value does not mean the lowest price, value means the most bang for your buck. I always like to tell my clients, you get what you pay for. The goal is to offer outstanding results, at a fair price. We want clients to be comfortable when making a purchase.
Here is how we offer value to our clients: Conversions
Conversion is what every business web site is all about – turning browsers into buyers. The organization works hard to attract visitors with the hopes that a great number of them will convert to buyers, members, subscribers, or whatever the action is the site owner wants a visitor to take. When we tell you we can “increase conversions”, you can give us huge points for value.
Too many website development focus on design. Design, design, design. They will put all of their effort into selling how attractive their work is and how “one picture is worth a thousand words.” Maybe that’s true, but you can bet that in addition to your lovely pictures, your web site is going to have words. And links and offers. After all, that’s what business web sites are all about. We have a creative design team that can offer you amazing designs, but we also understand copy writing, click stream and the psychological triggers that need to be activated in order create a conversion. Remember, conversions is what every business website is all about.
This is how we can create conversions for your website:
1. We design with usability in mind. A visitor should never be left wondering what to do next. High conversion rates require a clearly defined and intuitive funnel that leads the visitor from where they are to where you want them to go.
2. We optimize for a minimum number of clicks to arrive at that destination, and provide breadcrumbs or other clear indications of the path for the user to follow.
3. We integrate our design with your web copy so the visual and written elements work together to lead the visitor to the ultimate destination.
4. We ensure that each page delivers the information a user would expect to find there. If we notice inconsistencies between the content on a page and the presumed purpose of the page, we bring those inconsistencies to your attention so you can decide what action should be taken to address the issue.
5. we avoid delivering “eye candy” graphical elements that deliver no value and do nothing to generate trust in your brand and contribute to increasing conversions. Your website will look pretty and deliver results, not just look pretty.
6. We realize that the purpose of website design is to contribute to the conversion process and not to showcase my leading-edge design skills for ego gratification.
7. We design and place graphical elements with the goal of highlighting and calling attention to product or service features that are an important part of your offering.
8. We recognize that not all of your visitors will have 20-20 vision, so we choose font sizes and typefaces that are the most likely to be easily seen by visitors of all age group and with a variety of different eyesight issues.
9. We ncorporate W3C disability design standards into the sites we create or the specific standards required by the laws of the country your web site operates in. This ensures legal compliance and a wider potential audience.
10. We understand the concepts of Search Engine Optimization and keep those concepts top of mind when we design a web site. If we observe any inherent SEO issues with your site, including copy-related issues, and I will bring them to your attention so they can be addressed.
11. We believe in teamwork.